Putting qualitative international business research in context(s)

Abstract The Welch et al. (J Int Bus Stud 42(5):740–762, 2011) JIBS Decade Award-winning article highlights the importance of contextualization international business research that is based on qualitative methods. In this commentary, we build their foundation and develop further role contextualization, in terms phenomena under study, contemporaneous conversations about methods, situatedness individual papers within broader process. Our remarks are largely targeted to authors submitting research, gatekeepers – editors reviewers assessing them, provide some guidance with respect these three dimensions context.